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1 gimmick
noun(coll.) Gag, der* * *['ɡimik](something used to attract attention to something or someone: an advertising gimmick.) der Kniff- academic.ru/31154/gimmicky">gimmicky* * *gim·mick[ˈgɪmɪk]n ( esp pej)sales \gimmick Verkaufstrick madvertising/promotional \gimmick Werbetrick m* * *['gImɪk]nGag m (inf); (in film etc) effekthaschender Gag, Spielerei f; (= gadget) Spielerei fchanging the name and not the product is just a (sales) gimmick — den Namen, aber nicht das Produkt zu ändern, ist nur ein (Verkaufs)trick
* * *gimmick [ˈɡımık] s umg2. fig (besonders Werbe) Gag m* * *noun(coll.) Gag, der -
2 gimmick
n infmlChanging the name and not the product is just a sales gimmick — В торговле широко распространена уловка заменять название товара, но сам товар оставлять прежним
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